Adam Avramescu currently leads the Education team at Optimizely, a technology company focused on experience optimization, A/B testing, and personalization. At Optimizely, he is responsible for development and delivery of both training and documentation and created the first Optimizely Academy. Previously, Adam led the Training Content and Evaluation function at Kasasa (formerly BancVue), responsible for delivering scalable training content to front-line financial services teams. He also developed the first off-the-shelf manager training curriculum at Enspire Learning, where he built e-learning games, simulations, and other interactive programs. His background is in instructional design, content development, and measuring training effectiveness, and he currently focuses on customer education in the B2B SaaS space. Adam also founded and leads the Bay Area Customer Education Meetup.

Adam holds a BA from The University of Texas at Austin with a double concentration in English and Rhetoric, which sparked his passion for understanding how people learn and reach their full potential -- not just as "software users" or "training participants," but in their careers.